About Moon
Creative instinct. Strategic thinking. One brand partner.
Hi, I’m Moon Wurie—a DFW-based business developer, marketing strategist, and creative. I help founders and growing businesses turn ideas, opportunities, and existing brands into stronger businesses through strategy, marketing, digital infrastructure, and thoughtful execution.
My work lives at the intersection of creativity and performance. I understand both how a brand should look and how it should perform. I’m naturally what I call middle-brained: equally creative and analytical. I recognize the emotion, imagery, and messaging that make people connect, while also understanding the data, customer experience, and technology needed to turn that attention into measurable action.
My creative foundation began in film production and photography, where I learned how visuals shape the way people experience a person, business, or story. My photography has been published in Vogue and Essence, and my creative journey has included work with Soho House DTLA, Netflix, Spotify’s RapCaviar, LA Opera, musicians, entrepreneurs, and more.
As my career expanded into business development and growth marketing, I brought that same creative instinct into the strategies, systems, and infrastructure that help businesses grow. Today, my work spans brand strategy, web design and development, SEO and AI search optimization, paid media, CRM, lead generation, automation, analytics, and performance strategy.
My goal is to understand what matters to you as a client and create work that feels distinctly aligned with your vision.